Case Studies
What the work
actually produced.
Four engagements with context, approach, and measurable results. Numbers matter. So does understanding how they happened.
The Numbers
All engagements are shared with client permission. Names and identifying details have been adjusted where requested. Testimonial references and direct introductions are available on inquiry.
Klaviyo Email Marketing
Adrenaline Experiences: Aerial Combat and Aerobatic Flight
Email went from zero to $723,000 in attributable revenue within the first year.
The Situation
Sky Combat Ace offers aerial combat and aerobatic flight experiences, an intensely emotional product for a highly specific type of buyer. Before this engagement, email was a nonexistent channel. No automated journeys, no lifecycle program, no Klaviyo infrastructure. The brand was leaving an entire revenue stream untouched.
The Approach
We led the full Klaviyo implementation from scratch, built a complete lifecycle marketing system, and developed automated customer journeys tailored to the psychology of thrill-seekers: buyers motivated by adrenaline, identity, and the desire to do something most people never will. Conversion-focused campaigns and remarketing flows were built around those specific emotional drivers, not generic booking language.
The Results
- +$723,000 in attributable email revenue in year one
- +300% ROI within the first month of launch
- +Full Klaviyo ecosystem built from zero
- +All email performance KPIs exceeded
- +Complete automated lifecycle program: welcome, post-booking, remarketing, retention
Klaviyo Email Marketing
Luxury Skincare, E-Commerce
Email revenue share climbed from 12% to 41% in 90 days.
The Situation
A premium skincare brand had a growing list and strong retention among existing customers, but their email program was generating a fraction of its potential. Flows were technically functional. Copy was professionally written. Customers simply were not responding to it. Open rates were acceptable. Click rates told a different story.
The Approach
We rebuilt the entire program from the psychological foundation up. A new customer psychographic profile revealed that the brand's buyers were purchasing for specific reasons that the existing copy was not addressing: confidence tied to skin health, the desire to invest visibly in themselves, and an identity around being someone who chooses quality. Every flow was rewritten to reflect those drivers. Subject lines changed. Language changed. Sequencing changed.
The Results
- +Email revenue share: 12% to 41% in 90 days
- +Welcome series purchase conversion rate up 218%
- +Abandoned cart recovery rate up 67%
- +Unsubscribe rate dropped 44%
Customer Journey Audit and Funnel Rebuild
Adrenaline Experience, Motorsport
Website conversion rate went from 0.8% to 3.4% after a single audit.
The Situation
A premium track day operator had excellent word-of-mouth and high repeat rates from existing customers, but their website was converting at under 1%. People arrived, explored, and left. Nothing was obviously wrong. That was the problem.
The Approach
The customer journey audit revealed the issue precisely: the website was speaking to the rational mind when it needed to speak to desire. Copy led with logistics, specifications, and safety. Buyers were arriving having already cleared those hurdles in their minds. What they needed to see was who they would be walking away from the experience. We rebuilt the entire funnel narrative around transformation and removed every piece of content that created hesitation without adding value.
The Results
- +Website conversion rate from 0.8% to 3.4%
- +Email open rates increased 89% after copy restructure
- +Average booking value increased 34%
- +Repeat booking rate reached 58% within 6 months
Brand Voice and Strategic Copywriting
Luxury Interior Design
Qualified inquiry volume tripled in 60 days without increasing ad spend.
The Situation
An award-winning interior design studio had a portfolio that justified significantly higher project fees than they were commanding. Their website was beautiful. It said almost nothing specific about who they were for, what distinguished their approach, or why a particular client should choose them. Every inquiry came through personal referral. They had no mechanism to attract the right clients at scale.
The Approach
We developed a brand voice and messaging framework built entirely around the psychology of their ideal client: a high-net-worth buyer who wants a collaborator who understands their vision without being told everything. The new website copy demonstrated that level of intuitive understanding before a prospect ever sent an inquiry. We gave them language that attracted the right clients and implicitly filtered out the wrong ones.
The Results
- +Qualified inquiry volume up 3x in 60 days
- +Average project value increased 28%
- +Time from inquiry to contract reduced by 40%
- +Referral rate reached 72% within one year
SEO and Klaviyo Strategy
Specialty Food and Beverage, E-Commerce
A niche brand with cult loyalty found a scalable path to acquisition.
The Situation
A specialty food brand had intensely loyal existing customers but a stalled acquisition funnel. New visitors were not converting at the same rate as long-term customers. The brand had a clear identity internally but was struggling to communicate it to people encountering it for the first time. The welcome experience was generic. First-time buyers did not get the same feeling that existing customers clearly had.
The Approach
The SEO strategy was rebuilt around the emotional identity of the core customer, the beliefs they hold about food, sourcing, and quality that make this brand feel like home to them. New content was written to attract that specific person through search while immediately establishing the shared identity. The Klaviyo welcome series was rebuilt to create the same sense of recognition from the first email that long-term customers already felt.
The Results
- +Organic traffic up 156% over 6 months
- +New subscriber to first purchase conversion up 94%
- +Customer lifetime value increased 41%
- +Email channel drove 40K in attributable revenue in year one
"Strategy informed by psychology. Copy accountable to revenue. Everything in service of the same outcome: a customer who trusts you enough to buy."
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