The Work
Built around one person.
Yours.
Every engagement starts with customer psychology research. What follows depends on whether you need ongoing growth, a strategic foundation, or a specific problem solved.
Ongoing Programs
Retainers for sustained growth.
Our strongest results come from a 12 month partnership, giving the strategy time to mature, learn, and compound across every channel. Monthly pricing reflects an ongoing 12 month contract.
The Full Studio Retainer
Starting at $7,500/month
The complete Idlewilde program for brands ready to treat marketing as a growth discipline, with strategy, content, email, SEO, and performance creative working together.
Expected Outcome
This is the engagement where the full system compounds. Clients typically see their most significant revenue growth within 6 to 12 months.
This is our broadest engagement. We function as your in-house neuro-marketing team: building, writing, testing, and refining across every channel. The 12 month engagement gives the strategy enough time to compound, with quarterly strategy sessions, monthly reporting, and unlimited copy reviews included. Client slots are limited.
What's included
- +Everything in the Email Revenue System
- +Everything in the Visibility Architecture
- +2x SEO and LLMO optimized blogs per week
- +Creative direction across social media and performance marketing channels
- +Content calendar and campaign concepts across owned and paid channels
- +Quarterly customer psychographic refresh
- +Ad copy and landing page optimization
- +Brand voice oversight across all channels
- +Weekly check-in and priority support
- +Unlimited copy review and feedback
The Email Revenue System
Starting at $4,500/month
A complete Klaviyo program built from your customer psychology up. Most clients see email become their highest-converting channel within 90 days.
Expected Outcome
Clients typically see email revenue share climb from under 20% to 35 to 50% within the first 90 days.
We audit what you have, rebuild the architecture, and then run the program ongoing. Every flow is written to the emotional reality of your specific buyer. Every campaign is timed and sequenced to the lifecycle of your customer relationship. We do not send blasts. We send conversations.
What's included
- +Complete Klaviyo audit and platform setup
- +Core flow suite: Welcome series, Browse Abandonment, Cart and Checkout Abandonment, Post-Purchase, VIP, Win-Back, and Sunset flows
- +Monthly campaign calendar with 4 to 8 campaigns per month
- +Full copy and creative direction for every email
- +Segmentation strategy and list hygiene
- +A/B testing schedule and optimization
- +Monthly performance review with revenue attribution report
The Visibility Architecture
Starting at ,500/month
SEO and LLMO strategy designed to put your brand in front of the exact person who is already looking for what you offer, including AI-driven search.
Expected Outcome
Clients typically see organic traffic double within 6 months, alongside measurable improvements in AI-driven referral traffic.
Traditional SEO gets you ranked. Our approach gets you cited. As AI tools like ChatGPT and Perplexity increasingly drive discovery, the brands that have positioned themselves as authoritative sources get recommended. We build toward both outcomes simultaneously.
What's included
- +Full technical SEO audit and implementation roadmap
- +Keyword strategy built around customer intent, not search volume alone
- +LLMO optimization: structuring your content for citation by large language models
- +Monthly content production (4 to 8 pieces)
- +On-page optimization and internal link architecture
- +Backlink strategy and authority building
- +Monthly analytics review and ranking report
The Craft
The best-performing email we ever wrote for a client was three sentences long. The research behind it took two weeks.
04Project Work
One-time engagements for specific problems.
Focused projects are available when a full retainer is not the right starting point.
+View optionsClose options4 focused engagements↓
Project Work
One-time engagements for specific problems.
Focused projects are available when a full retainer is not the right starting point.
The Mind Map Intensive
,800
The strategic foundation every other engagement is built on. A complete psychological portrait of your ideal customer and a messaging framework to build from.
Expected Outcome
Used as the strategic foundation for every subsequent campaign, or handed to your internal team to write from.
Before you spend another dollar on marketing, you need to know exactly who you are talking to and what they actually need to hear. This two-week engagement produces a document that changes how your entire team thinks about your customer.
What's included
- +Customer psychographic deep-dive: desires, fears, identity drivers, buying triggers
- +Voice-of-customer research synthesis
- +Competitive emotional landscape mapping
- +Brand positioning framework
- +Messaging hierarchy: the ideas your customer needs to encounter, in order
- +Voice and tone guidelines with phrase libraries and language to avoid
- +Delivered as the Idlewilde Brand Bible: a comprehensive reference document
The Conversion Audit
A forensic walk through your customer's full digital experience, from first click to post-purchase, with a prioritized list of every friction point and its estimated revenue impact.
Expected Outcome
Most clients identify 3 to 5 high-impact conversion improvements within the first audit that are implementable within 30 days.
We experience your brand exactly as your ideal customer does: cold, with no prior context. Every moment of hesitation, confusion, or disconnection is documented. You receive a report with specific recommendations ranked by potential revenue impact, so you know exactly where to start.
What's included
- +Full UX audit of website, product pages, and checkout flow
- +Email program review: copy, timing, segmentation, and deliverability
- +Customer journey mapping across all touchpoints
- +Microcopy and conversion copy analysis
- +Prioritized fix list with estimated revenue impact per item
- +30-minute walkthrough call to review findings
The Brand Voice Project
Starting at $5,500
Complete website copy, brand voice guidelines, and product or service messaging for brands who need their written presence to match the quality of their product.
Expected Outcome
Brands consistently report a significant increase in qualified inquiry quality after a voice project, as the right clients self-select more readily.
Your copy is usually the first impression a prospect has of your brand's intelligence and taste. If it reads like it was written by committee, or like it could belong to any brand in your category, you are losing people before they ever engage with what you actually offer.
What's included
- +Customer psychographic research (included)
- +Full website copy across all core pages
- +Product or service page copy
- +Brand voice and tone guidelines
- +Email marketing copy templates
- +Tagline and headline variations
- +One full revision round included
The Launch Blueprint
Starting at $4,200
A complete go-to-market strategy and launch campaign for new brands, new products, and market re-entries, built around your customer's psychology from day one.
Expected Outcome
Clients using the Launch Blueprint consistently outperform their own first-30-day revenue benchmarks.
The first impression your brand makes in the market is the one it spends years either capitalizing on or correcting. We build launch strategies that establish positioning, create desire, and generate early momentum from an audience that already has reason to trust you.
What's included
- +Go-to-market positioning and messaging strategy
- +Pre-launch email sequence (anticipation, announcement, open)
- +Launch week campaign suite
- +Website and landing page copy
- +Founding customer messaging strategy
- +Social proof and testimonial framework
- +Post-launch email nurture sequence
The Science
Every decision is made before the mind knows it has decided.
Advisory
Strategic access, without the full engagement.
The Advisory Retainer
Starting at
For founders and marketing leads who want access to a neuro-marketing strategist on a consistent basis, without a full agency engagement.
Two strategy sessions per month. Unlimited async messaging. Campaign and copy reviews. Team coaching on request. This engagement works well for brands with capable internal teams who need sharper strategic direction, and for founders who want a second set of eyes on their marketing before it goes out.
What's included
- +Two 60-minute strategy sessions per month
- +Unlimited async questions and copy feedback via shared workspace
- +Monthly marketing review with recommendations
- +Campaign and launch strategy consultation
- +Team training sessions available as add-ons
